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Building Better Worlds — NFTs — Web3 — Crypto

Endless NFTs with Masha Prusso & Elena Obukhova

$17+ Billion in sales last year. How will endless NFTs influence events, culture, the environment, and humanity?

,   and  Elena Obukhova

How will endless NFTs are influence events, culture, the environment, and humanity?

Hosted by Elena Obukhova of Flashback.one with guest Masha Prusso, Polygon

Join Elena in this casual insider chat with Masha Prusso head of PR for Polygon, former Olympic athlete / snowboard champion. This is a fascinating discussion about brands, marketing, trends, relationships, and community first approach including big budget IRL side events such as ETH Denver and SXSW which differentiate from those hosted by large corporates such as Salesforce or Facebook or World Economic Forum.

NFTs are popping up everywhere with notable use cases and experiments from helping artists and musicians launch their creative projects to supporting humanitarian efforts and how projects such as Avalanche, Solana, and Polygon support. Whether you're already participating  or watching on the sidelines you're sure to learn something new.


Masha is a publicist, marketing specialist and investor. She was awarded a full LLM scholarship at UC Berkeley, then moved to the Bay area from Zurich in 2017. In 2018, Masha founded Crypto PR Lab powered by Millennium Communications. She worked in public relations and events with cryptocurrency exchanges, blockchain protocols, decentralized marketplace and other tech startups and tech conferences.

Crypto PR Lab received two acquisition offers in 2018 and 2019 but we decided to continue building the business. Masha started to explore cryptocurrencies when her mentor, a former Lehman Brother trader, asked her for help in his new company, his algo trading exchange for bitcoin Exgate, in 2014. It was an internship where she learnt a lot and got enthusiastic about bitcoin. She worked as a corporate lawyer for Clifford Chance LLP and Gowling WLG in France and Monaco.

As a relationship manager for UHNWI in 2015-2017, Masha represented UBS and HSBC private banks in Switzerland. In 2006 Winter Olympic Games, Masha represented Russia as the youngest participant in the halfpipe event. She was also a Champion of Russia in snowboarding two consecutive years. Masha holds 3 Master degrees in Business Law (Sorbonne, UC Berkeley, University of Nice) and speaks four languages: Russian, French, German, and English.

Elena Obukhova

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We believe that the digital transformation and related technologies are revolutionizing the very nature of the way we live and who we are. Done right, these innovations can help lead us to a better world. We're here to bring together the people and the tools to help you build it.

One key focus of our mission is to explore how the innovations of Web3, AI, and Quantum Computing can help to sustain the natural world and build greater efficiencies to grow our shared prosperity. We believe in creating a collaborative, inclusive, and sustainable community to explore innovative solutions. Solutions that will contribute to achieving bioregional and global prosperity by integrating our three interconnected worlds: the natural world, the human-made physical world, and emerging technologies.

Better Worlds seeks to explore alternative viewpoints through media, international conferences, symposia, essays and hack-a-thons that encourage and support the development of innovative solutions.